e-commerce
HOUSER
ABOUT THE BUSINESS
HOUSER is a premium online home appliance store where every product is perceived not only as a functional device, but as part of a modern interior. The brand’s core idea is to combine technology with aesthetics, making home appliances an integral part of lifestyle.
The company works with market leaders in home appliances and aims to make purchasing appliances pleasant, intuitive, and visually inspiring.
BUSINESS PROBLEM
HOUSER is a new premium home appliance brand that, from the very beginning, aimed to stand out among competitors not only through product quality, but also through emotional presentation, style, and ease of use.
The problem was the absence of an online platform that would reflect the brand philosophy: appliances as part of a modern interior, as an aesthetic and functional pleasure.
The brand started from scratch, so the task was to create not just a website, but an experience that would meet the expectations of an audience focused on beauty, minimalism, and comfort.
TASKS
- / Develop a website — from structure to visual style.
- / Convey the brand’s premium quality and visual culture.
- / Integrate emotional sections: appliances in interiors, sets, and inspiration.
- / Ensure convenient and clear navigation.
- / Build logic that makes it easy to find what users need while also discovering something new.
- / Make the website stylish but not overloaded — with comfortable mobile adaptation.
SOLUTION
A website was created with thoughtful architecture, clean design, and a focus on user experience. Every detail — from typography to block structure — was directed toward building a sense of premium quality and trust.
- — The site’s visual language is based on space, contrast, and photos in interiors — helping users immediately imagine the appliances as part of a modern home.
- — Each section has clear logic, is easy to read, and guides the user toward a choice.
- — The catalog was structured not only by categories — thematic blocks were added: popular items, inspiration, and sets, to increase engagement and encourage deeper brand exploration.
- — The interface was simplified as much as possible to make navigation intuitive for any user, even without online shopping experience.
- — The mobile and tablet versions were adapted while preserving the style — all key accents and structure were transferred without loss.
TARGET AUDIENCE
Oleksandra
27 years old, lifestyle/food influencer
A young woman who values and wants to surround herself with beauty, style, and harmony, even in everyday household items, which she reflects in her blog. Visual content is very important to her; she pays attention to packaging and presentation. She often posts morning routine videos on Instagram (sometimes TikTok) and creates cooking videos and photos.
Pain points: Overloaded websites are tiring — too much text, banners, and products. It is difficult to choose between similar models, she lacks technical knowledge, and she does not know whom to trust.
Serhii
36 years old, medium business owner
He often invites guests over and cooks meat for them. He values quality and does not like spending a long time figuring out instructions and settings. He wants to simplify everyday life for his wife to save her time and energy. He prefers phone calls over messaging.
Pain points: He doubts product quality. He does not like complex websites — everything must be simple and visually clear. He does not want to communicate with a bot or be left alone with the choice — expert opinion is important to him.
